Ad Strategy
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Ad Strategy
Strategy is the direction your advertising must have to be successful. This video provides fundamental strategic techniques to help you link your ads with your target audience to have greater impact and effect.
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Lesson presented by Tom Helderman
cluttered thoughts for cluttered ads
I can't agree more with Mr. Helderman and the use of white space. When I first started out with my advertising, I was one of the many who felt the need to fill every nook and cranny on the piece of paper to get my moneys worth. After many failures I went with the simple background with not much happening everywhere else and it worked beautiful. The Mac Television Ads pull this concept off wonderfully. Using an elegant yet simple white background they help portray Apple as a slick and clean computer that everybody has come to know.