Great Copywriting takes years to learn and perfect, but here are a few tips to help make your ad copy message more effective and productive right now.
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Strategy is the direction your advertising must have to be successful. This video provides fundamental strategic techniques to help you link your ads with your target audience to have greater impact and effect.
Gifts with your company’s name or logo on it are a great way to build awareness. In this video, we’ll tell you ways to make sure your gifts have impact and don’t get thrown in the trash.
Having complete and well-executed print ads can help your business succeed. In this video we give you tips to make sure your print ads get attention and get your audience to respond.
Direct Mail is one of the oldest methods of advertising. We’ll tell you about brochures, self-mailers and postcards, and the benefits you might expect from using direct mail.
E-mail marketing can be an effective way to reach customers and prospects. In this video we’ll tell you ways to make sure your e-mails are effective and won’t get tossed as spam.
The hottest site in the social media spectrum, Facebook has applications that can help you succeed. This video gives you the basics and gets you started toward using Facebook in your business.
Don’t know a Jpeg from a png? In this video we’ll tell you all you need to know about file formats, so your files come out looking like they should.
How do you know if you need an ad agency and where do you look to find one? In this video we’ll offer some simple tips to help you understand what agencies do, whether or not you can afford one, and how to start looking for one to fit your needs.
If you’ve decided to hire an agency, this video gives you the basics of how to go about it… from preliminary search to final selection.
LinkedIn is one of the quickest and easiest ways to network using social media. This video gives you the basics and gets you started toward using LinkedIn for your business.
Having a good media plan allows for good results. Learn how to mix media carefully and get your advertising message to the right people at the right time.
Radio is still a powerful advertising medium, but getting your ad to air on the right stations at the right time is tricky business. In this video we’ll tell you just how to buy the best air times to maximize your budget.
Menus help your customer see how you want to be perceived. In this video we’ll offer some tips to design a great menu.
A Mission is a brief written statement of your company's purpose to guide its actions and provide a sense of direction. Here are some tips on the why and how of writing a Mission Statement.
Printing errors can cost your business time and money, so it’s important to know exactly what you want when it’s time to print. In this video we’ll tell you what you need to know to get the best print work at the best price.
With the Internet becoming more prevalent in business, it’s important to keep up with the latest trends. In this video we’ll tell you the benefits of social media and how connecting your business online might help you succeed and grow.
What are you doing? In this video we’ll tell you why answering this question regularly can help build strong brand loyalty through a simple social media spectrum called Twitter.
Knowing your website’s core purpose is critical to your success on the Internet. This lesson helps you define your website’s core purpose and help create a powerful and effective online presence for your company.
Headlines are arguably the most important element of any ad, and this video tells you how to write headlines that will get your reader's attention and compel them to take the actions you want.
