Advertising 180 started as a group of advertising professionals with over 100 years of collective experience working as advertising managers, agency executives, creative designers and copywriters, media specialists, and even two college instructors.
We saw a real need to help small business owners, the vast majority of whom do their own advertising work, with the fundamentals of planning, creating and executing EFFECTIVE advertising programs. Not just theories, but hands-on how-to-do-it stuff that would have immediate impact on their bottom line.
So we came up with the idea of creating video lessons that cover the basics of advertising and marketing; things like buying media, writing headlines and using social media and the Internet. Experience had taught us that small business people are very busy, and don't have the time to take classes, attend seminars, read textbooks or prowl the Internet researching the 226 million entries listed under "learn advertising" every time they had an advertising problem to solve, so we made these lessons short and to the point.
We also made them inexpensive, all of them for about the cost of one webinar, and backed them up with written documents so they're easy to reference. Any business can now find practical solutions to many advertising problems with the click of a mouse and about 4 minutes.
The staff of Advertising 180 is dedicated to helping businesses save and make money with their advertising. We believe they can successfully produce, create and coordinate their advertising programs confidently and quickly, and get far better results for their investment.
Contact us to find out more.
517.374.6600
A specialist in both local and national media placement, Kim is an experienced strategist and negotiator with print, broadcast and outdoor media. Previously a media buyer at grocery retailers Meijer, Inc., she served as a National Media Buyer for Horizon Group and also worked in public relations at Seyferth & Associates, Inc. Kim has a B.A in Journalism from Michigan State University.
Kyle is in his senior year as an Advertising major at Ferris State University. He has interned with Eaton Corporation and Queue Advertising, been active in American Advertising Federation projects and is a scratch golfer.
Lori has a 25-year history of success as both creative director, and subsequently managing director of several advertising agencies. Additionally, she has been a strategist in corporate mergers and has played a leading role in 4 successful start-up corporations. Lori has a B.A. in Design from Michigan State University and an M.B.A. from Northwood University.
Contact Lori to learn more: lori@advertising180.net
Mel has worked in marketing, sales and management as a part of the graphics industry for over 20 years. Her talents and insights into the sales process was her entrance into the agency business, where she has served as New Business Development Manager for 3 years. Mel has a Bachelor's Degree from Michigan State University.
Contact Mel to learn more: mel@advertising180.net
Rick's extensive experience includes years of service as Creative Director of a major direct marketing company and several years agency experience working with accounts such as GMC Truck and Heavy Duty Truck, Buick, Cadillac, Farm Bureau Insurance and Michigan State University. A specialist in commercial art, logo development and branding, Rick has a B.F.A. from Central Michigan University.
A graduate of Michigan State University with a B.A in Advertising. Tiffany interned at Starcom Media Group, Millerschin Group, King Media, and Queue Advertising. She studied abroad at American University in Rome and is currently in graduate school at Northwestern University.
Tom has enjoyed an extensive 45+ year professional career as agency president, corporate advertising manager, college professor, award-winning copywriter, consultant and strategist working with national companies like Westinghouse ASD, Bayer Corporation, Selmer Instruments, Jayco, Viking Corporation, Symons (Gulf & Western), Blackmer Pump (Dover Corporation) and many others. He has a B.A. in Advertising from Michigan State University and a M.B.A. in Management from Aquinas College/Americus University.
Contact Tom to learn more: tom@advertising180.net