Okay, even the best of us is guilty of reacting to a situation or acting on a gut feeling from time to time. Sometimes “instinct” works to our advantage, but more often than not the best results are achieved through research and good planning. LOB, or Line of Business, Strategy is a good example of this.
LOB Strategy falls within the complex domain of Marketing, and understanding it can help your operation achieve and maintain strategic differences from your competitors that are crucial to your success.
