Way too many small businesses waste a large percentage of their promotional budget because of misconceptions they have about advertising. Strangely enough, they hang on to these misapprehensions in the face of repeated failure, giving credence to the odd notion that it’s somehow preferable to pay for your own bad ideas than it is to pay for better ones that may be more profitable.
thelderman's blog
Tightening your belt won't get you fat.
By Tom Helderman
As the national economy continues to cough and wheeze, small business keeps struggling to stay afloat. Promises of "stimulus money" don't go very far when the sales revenue picture doesn't get any better and payrolls have to be met, taxes must be paid, landlords and utilities need to be appeased, and suppliers have to be maintained.
